Crisp Media has been a sponsor of BC Buy Local Week since 2018.
Creating Buzz for the BC Buy Local Movement
Crisp collaborates with LOCO BC each year to create a strategy for its annual BC Buy Local Week. The campaign encourages British Columbians to choose local over shopping at big box stores – particularly important in recent pandemic years.
Requirements
- Collaborate with partners and sponsors
- Create targeted ad strategy
- Maximize reach and engagement
Solution
Strategic Video Content and Campaign Management
The primary campaign objective is to connect local businesses’ promotional efforts with the larger BC Buy Local movement to garner greater media attention. Of course, this also includes getting as many British Columbians as possible to shop locally and reinforce their loyalty to local businesses, with another intention being to improve local government support for small and local businesses.
To do this, we collaborate with LOCO BC on campaign ideas and approach, produce video ads, and strategically manage the ad campaign target to maximize reach and engagement across social media.
Marketing Coaching
Collaborated on initial campaign ideas and approach.
Video Production
Produced nine videos to address community partners and sponsor levels, plus convey key messaging.
Facebook campaign
Launched a Facebook campaign that maximized video views, plus incorporated retargeting to encourage site traffic.
By the Numbers
2023’s campaign was expanded to include more consistent postings on major purchasing holidays, as well as a new campaign aimed at a B2B audience.
- Paid posts experienced a 90% engagement rate
- Partner video ads achieved a 76.4% engagement rate (up from 68% in 2022)
- A new Amplify Local ad, launched during Canadian Small Business Week, saw an 85% engagement rate.
Results
The annual campaign results are always something to be proud of, with high engagement that promises a significant, lasting impact on communities, local businesses, and the BC economy. Amy Robinson, Founder of LOCO BC, commented, “Christine and her team worked tirelessly on a short timeline to help us strategize and deliver effective ads for BC Buy Local Week. They kept in constant contact about how the ad strategy was constantly being tweaked according to uptake and provided measurable results to us and our partners immediately following. They really went above and beyond and I recommend them highly.”
Amy Robinson
Founder, LOCO BC
